Four Reasons Why You Should Be Setting Goals For Your Business Right Now!

November 6, 2018


When was the last time you set a goal you actually stuck to and followed through with?


We set goals of eating clean and succumb to the temptation of leftover pizza for breakfast. 


We set goals of waking up early to exercise and then hit snooze.


But following through on goals for your business is CRUCIAL! 


Why? Because setting goals gives your business  and employees a purposeful, intentional direction. Shoot, without goals for our business, we’d abandon tasks and projects the moment they got hard.


And we’d never get anywhere. Our business, our employees would never grow.


I know goal setting is often a task we dread, but try to see the positive in it! You're creating a roadmap and longevity for growth in your company! Operating without goals is like running through a maze without reason. It's impossible to build momentum without a reason for existing or doing. 


Here are four reasons goals are golden to every small business:


Goals Tell You Who You Are


If you don’t have established core values for your business, start there!


Actually, figuring out your core values in the early stages of your company can be a great goal setting exercise in of itself. 


Start out the conversation with “We exist to blank!”


That way, you’re establishing a foundation from which all other decisions and goals will be made.


Goals should always be tethered to the core values of your business. You should always have an underlying understanding of what drives your actions in the first place. 


Goals often reflect your reasons for existing and become big-picture initiatives that live far beyond  simple quarterly cycles and short-term goals.


Goal planning should become a cycle that gains momentum as each short-term goal underscores your long-term initiatives.


Book your free call with Clarity Consulting today to start planning smart goals and figure out who you are as a business.


Goals Unify

In the best businesses, everyone's eyes are fixated on the same prize! 


According to, goal setting is actually a way to align your team. Encourage all members of your company to play a part! If your team is all pulling in the same direction to help live out the organization's larger core values, then you have everyone on the same page, unified and strong to be able to take action together.


Established goals and core values also make hiring the right talent easier. Having these in place, help you shape interview questions and identify traits in candidates who will align with your vision and team. You'll also be more apt to attract top talent through your company cohesion alone.


Goals Tell You Where You Are


You know how the old saying goes…


”If you can't measure it, you can't manage it." 


And that’s actually true with goal setting.


If you are specific when as you set your goals, you'll be able to realize how well you're reaching them. If you break your conceptual, long term goals down into action steps, you'll be able to look back at in a short period of time to measure effectiveness.


Being able to measure the results of your goals will also help you determine the strength of your tactics and strategies. You'll be able to know which strategies are pulling you down and how to optimizes them in order to make your goals a reality.


Clarity Consulting can help!


Goals Act As Rewards

When each employee understands their significance on the team, achievement becomes their reward. 


Individuals crave autonomy and want to be making an impact. They want to know they are contributing to the bigger picture rather than making constant personal sacrifices for the company's sake.


Recognize your employees publicly when they hit their goals. A thank you goes a long way, or a Friday afternoon social hour goes further than monetary rewards.


Find out what your team values and reward accordingly.


Recognition for a job well done lets your team know that you care and that you're involved. They'll work harder to meet each subsequent goal because they know you truly value their contributions to the company mission.



How to Set Goals For Your Business


Are you trying to set goals for your business? Remember, you need intricate financial information to inform your decisions and goal setting.


But this can be hard when you’re in the weeds of the daily grind of running a young business. Not many entrepreneurs have enough time in the day to get well acquainted with their numbers.


Thankfully, contract CFO services are great at clarifying the confusion that your financials can be, and can give you direction on what to shoot for.


And that's what Clarity Consulting is here to do!


We love helping our clients dream and show them with data interpretation how their business is capable of growing.


In addition, we also provide administrative support for HR, insurance and taxes.



Clarity Consulting is there to help with the new employee onboarding process. We make sure they have filled out all their documents and get direct deposit set up. If there is ever a change in contact information throughout employment, Clarity Consulting changes it, freeing up the business owner to focus on growth.



We help companies with their annual General Liability and Worker’s Comp audits by gathering all the certificates throughout the year and sending the payroll report to your auditor.



We communicate with your CPA and make sure your CPA strategy is being implemented throughout the entire year.


If you’re a small business that looking to set smart financial goals for 2019 that can be backed with data, set up a free Clarity Call with us! 



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